Tasheka Small | Quick Facts
Profession: Real Estate Agent
Industry: Residential Real Estate
Business Name: Tasheka Small Real Estate
Location: Atlanta, Georgia
Hometown: Born and raised in Birmingham, Alabama
3 Random Facts:
- She keeps a stash of Hot Cheetos in her work bag at all times
- Can recite every line from the movie The Pursuit of Happyness
- Her first job was at a smoothie stand in high school
Featured Interview with Tasheka Small: A Freelance Real Estate Agent’s Journey & Advice
The Creator Brief (TCB): "Tasheka, thanks for joining us! Let’s start with your background. How did you get into real estate at 25, and why freelance instead of joining a big firm?"
Tasheka Small (TS): "Happy to be here! I’ve always loved homes—my mom was a DIY fanatic, so I grew up watching HGTV and sketching floor plans. After college, I got my license but didn’t want the pressure of a brokerage’s quotas. Freelancing lets me work on my terms, build personal client relationships, and hustle creatively."
TCB: "What’s been the biggest challenge as a solo agent, and how’d you overcome it?"
TS: "Trust! Clients often assume ‘freelance’ means ‘inexperienced.’ I combat that by over-delivering—free staging advice, 3D virtual tours, and a *super* responsive phone. My Instagram page shows my work transparently. Now, 80% of my clients come from referrals!"
TCB: "Smart! What’s your #1 marketing tool for reaching first-time buyers?"
TS: "Email lists! I use Mailchimp to send neighborhood guides like ‘Where to Buy in Atlanta Under $300K.’ I segment my list—first-time buyers get rent-vs-buy calculators; investors get fix-and-flip tips. Open rates are 40% because it’s hyper-relevant."
TCB: "Any advice for new agents scared to go solo?"
TS: "Three things:
1. Niche down—I started with condo rentals because I knew that market.
2. Automate—Tools like Canva for flyers and Calendly for appointments save hours.
3. Network—I partner with freelance photographers and contractors. We cross-promote!"
TCB: "What’s your 2025 goal?"
TS: "Launching a YouTube series, ‘Real Talk with Tasheka,’ breaking down contracts and inspections in plain English. Knowledge is power—I want to demystify the process for my clients."
(TCB): "Tasheka, let’s dive deeper! How do you balance the flexibility of freelancing with the need for structure in your business?"
(TS): "Great question! I treat my freelance work like a ‘real’ office job—blocking time for showings, admin work, and even ‘CEO hours’ every Friday to strategize. Google Calendar is my lifeline! But the beauty is, if I need to take a midday yoga class or work late for a client in a different time zone, I can. Discipline + flexibility = freedom."
TCB: "With so many real estate apps out there, which ones do you swear by for your daily workflow?"
TS: "Ooh, my holy trinity:
Havenly – For virtual staging (game-changer for vacant listings!).
DocuSign – Because chasing paper signatures is so 2005.
Zillow Premier Agent – Leads aren’t perfect, but I’ve closed 3 deals from it this year. Pro tip: Respond within 5 minutes—speed wins!"
TCB: "What’s a mistake you made early on that taught you a valuable lesson?"
TS: "Not vetting clients enough! Once spent 12 hours showing homes to a couple who ghosted me… then I realized they weren’t even pre-approved. Now, my first question is always, ‘Have you talked to a lender?’ If they hesitate, I send them my mortgage broker contact before scheduling anything. Time is money, honey!"
TCB: "Tasheka, you’re dropping gems today! One last thing—how do you stay motivated during slow seasons?"
TS: "Two words: content and community. I use downtime to film TikToks explaining earnest money or tour my favorite listings. Even if it doesn’t go viral, it keeps me sharp. And I have a WhatsApp group with 4 other freelance agents—we vent, share leads, and hype each other up. No one succeeds alone!"
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Follow Tasheka: [@TashekaSells](https://instagram.com) | Website: [TashekaSmall.com]